Real Track

Pay Per Click Advertising

Pay Per click as name says is paid marketing service. Search engine will show your ad in front of others and you have to pay every time anyone clicks on it. Every search engines have different rates and policy for PPC.

A PPC campaign lets you control exactly who comes to your business. You only pay for clicks to your site. If person view your add and not click on it then you don’t pay anything. It is know as a impression. You don’t pay anything for displaying your add. So that is another advantage that no click- no pay guarantee you get in PPC.

Important Aspects of PPC Marketing

Quality vs. Quality

In PPC quality always win the war as quantity doesn’t matter. If you go for quantity then you might end up paying more as you as paying per click and if you don’t get quality traffic then you overall cost will be higher then your return so always look for quality then quantity in PPC

Is customer looking for what you are advertising?

Is there anything useful for customer in you products or offering?

What do you want customer to do when he comes to your website?

Keyword Selection for TargetedTraffic

Selecting key words and phrases to bid on is critical to a paid placement campaign’s success. If the wrong key phrases are chosen, they will cost too much and hardly convert into leads or sales. Hence, selecting the right keywords to achieve a higher return on investment becomes very important. Keyword research is an important first step in any PPC campaign. We conduct thorough research and analyze the keywords and costs that your competitors are bidding on and design a campaign to suit your needs and budget.

Advertising Copyrighting

Ad Copywriting is an art in which you need to convey a lot about your service in just a few words. You must convince people to click your ad in about 50 odd words. This requires precise and appealing text well aimed at the targeted audience and the right keyword. Our creative ad writing team has immense experience in designing attractive and targeted ad copies to drive the loads of prospects to your website and convert them into customers.

Landing Page Development

Getting visitors is tough, but once you get them, making them do what you expect

from them is tougher. Landing pages are those web pages that your visitors come to (or “land” on) after they click on your paid listing. Your landing page must clearly reflect what was advertised in the search engine prompting them to take the action you want them to. A lot of PPC campaigns use their home page as their landing page, which is wrong in most cases. You must not expect the user to navigate and find what you have mentioned in your ad copy on the search listing. We build very effective landing pages, keeping the visitor, who just landed on this page by clicking the ad creative, in mind. Very specific “call to action” elements are designed on the page to increase the chances of conversion.

Bid Management and Results Tracking

Some pay per click campaigns are small and can be managed manually. But some have thousands of keywords and it becomes tough to manage and measure the effectiveness of such campaigns. Automated bid management tools can be used for managing such large paid placement campaigns. Monitoring pay per click programs is essential to

determine, control and improve the return on investment.

Overall, executed well, PPC can prove to be a real boon for businesses. We provide complete end-to-end consulting for paid search marketing campaigns and have in house expertise on some of the leading third party bid management tools.

Tracking to Evaluate PPC Campaigns

Most important thing is to track the ppc campaign. If you don’t get quality traffic then its west of money. By ppc campaign evolution you can learn where you customer coming from, which language, which community, which geographical area etc.

You can then filter out unwanted traffic by refining you campaign and put more money on which part of the campaign is giving you more ROI.

1.	Higher ROI
2.	You can track where you customers are coming from
3.	You can analyse the audience and geographic location
4.	Minimum overhead as once setup properly
5.	Spending is in your control

Pay per Click marketing is great for targeting local customers. We can help you to display your ad for specific geographic location, language preferences, even specified radios of the area you want to target.

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