1.Introduction

In previous chapter we learned what SEO is and there are two parts in optimizing web pages: On-page optimization and off-page optimization. That discussion was very brief. In this chapter we will discuss the pre-search engine optimization process. What you need to do before you decide to go for SEO? Then we will discuss the SEO check list.  And few other important things you can consider as a part of SEO process.

2.Who need SEO?

Search engine optimization is need of all the websites. If you have website which  is important part of you business or personal life and you would like people to find it when they search anything related to that website then yes you need SEO one.

But if you have websites which your customer know already and they will type the name of your website straight away in browser and also if you don’t need to market you website because your customers already know you then you don’t need to do SEO work. For example, government websites, they don’t need SEO work done as people will already know where to go when they need stuff related to those websites.

To summarize the need of SEO: if you are selling anything over internet then you need SEO done if you want to perform better and get more business everyday. But if your website is just to provide customer care service or after sales service then you probably don’t need to go for SEO as you can let your customer know about your website and they will find the required information from there.

3.The SEO Check list

Following is the checklist you will need to follow for SEO. If you get maximum tick out of this check list its better.

On –page Optimization

• Keywords in title tags
• Keywords in URL
• Keywords in H1, H2 and H3 Headings
• Proper Keywords Density in document
• Keywords in beginning of the document
• Keywords in Alt tags
• Keywords in Meta tags
• Keywords font size
• Keywords proximity
• Keywords phrase order
• Keywords in links to site pages
• Internal navigation simplicity
• Efficient Tree like structure
• All internal links valid
• Intra-site Linking
• Unique Contents
• Frequent Updates of contents
• Age of Contents
• No invisible texts
• No doorway pages

Off-page Optimization

• Less then 100 links out in total
• Links from similar Sites
• Links from .edu and .gov websites
• Keywords in internal linking
• No cross linking
• No outbound links to bad neighbours
• All links working fine and there is no broken links
• Site is accessible at all the times
• Sitemap is created
• There is no hosting downtime
• No excessive flash use
• There is no many redirects within website

4.Domain registration

Domain name is very important task in search engine optimization. If you want to get ranked no 1 for given keywords, then get the domain name same as that keywords. For example, if you want to get ranked for expert SEO then get the domain named expertseo and you will find that you are getting ranked no 1 without much efforts

While booking domain you should do research on domain names and find out about the keywords you would like to get ranked for. Find the suitable domain where you can accommodate that keyword. Also there are certain guidelines for domain names as follow:

1. Your domain name should be your website name
2. Your domain name should be your brand name
3. Domain should be short and descriptive
4. try to avoid hyphenated names
5. try to avoid plurals in domain names
6. avoid someone’s trademarked names

5.Summary

In short before you start your SEO process you should understand the SEO properly. What it is and how it works and should you do it or not? And then find this check list and check everything regularly and make sure you SEO Company are following everything.

Introduction

In this chapter, briefly, we are going to talk about definition of search engine optimization and I will explain what is SEO and what it does and how it work and why should you do search engine optimization. There are different parts associated with search engine optimization, we will go in deep later but in this chapter you will get little idea of all the parts associated with search engine optimization.

What is SEO?

Are you confused about SEO? Let’s define what SEO is and what it does and how it works

SEO or Search Engine Optimization is creating your website or webpage in that way so search engine can understand it. This is very basic definition of search engine optimization while in reality it is very broad subject. Let me give you a simple example to explain it.

When you search something on internet in search engine, you find many websites in search result. Search engine list around 10 to 20 websites in 1^st page and then same amount on 2^nd page and so on. Have you ever though why these websites are listed on 1^st page and not on 2^nd page or in another word why websites are listed at the end of the page and not on the top of the page. You probably know but still let me tell you that 85% of people looking for something on internet will never look beyond top 3 search result. Still why anyone would like their website listed at the end of the page and not on 1^st position?

Very simple question but this result is just because of search engine optimization. The websites on top 3 positions are optimized best for this search engine and for given search keyword. Try searching different keyword from same industry and you will find the different result and if you are still getting same website on top 3 positions then those websites are highly optimized for those keywords.

We will discuss how to get this sort of results in search engine optimization through out this report.

Search engine optimization is divided into two main parts.

1. On-page Optimization
2. Off-page Optimizatio

1. On-page Optimization

On-page optimization is the process of creating web pages in that way so search engine can understand and value of it. This process is to create web pages with full of real valuable information to visitors. Instead of just stuffing keywords, it’s about putting real value inside your website so visitors will love the information you are giving them and they will be referring your website to their friends and family or business partners and so on.

On-page optimization contain creating proper titles of web pages, creating meta tags, creating alt tags in all the images, using heading and sub heading tags properly, formatting text according to the value in that articles like bold, italic etc…

And main thing in on-page optimization is to put the real valuable information in web pages and using the keywords you want to target in your search engine optimization process. While creating contents for your web pages you should take care of those keywords and try to use those keywords in balanced way.

2. Off-page Optimization

Off-page optimization is more like creating link popularity for your website. When some one is searching for any given keywords, before displaying result search engine try to look for popular websites for that given keyword. So creating link popularity is also major factor in getting ranked in major search engines.

To create link popularity, there are many ways. Such as you can manage a blog and regularly write in that blog and keep that blog updated. And so people who come to read and they will offer a link to your blog. In your writing you can mention your website and create link back. If people like your writing and they want to publish on their website then they can offer a link back in lie of your hard work of writing.

You can ask for reciprocal link back from similar websites and you can give them link. In that way its like mutual partnership between two business. you can also put your articles with your link in it in many article directories. They publish your articles and also people who come on this website read your article and if they like it they copy that article in their website and give you link back.

You can put social book marking for your website. People looking for your services or products will go on social book marketing website and they can find your link there. So in that way you get link back. There are many other ways to create link back and link popularity for your website. We will discuss this link popularity topic in more details in next few chapters.

Getting there is not tough

Once you optimize your website for your chosen keywords, create appropriate titles, meta tags, alt tags, use of heading and proper formatting of contents you are ready to jump in market. Next step would be to create extensive and steady link popularity building. Once you start building link popularity you will start seeing result in writhing 3 to 4 months. And slowly you will get on 1^st page.

Its not hard to get on 1^st page. You might get there on 1^st page depending on competition between 3 to 6 months. And from 1^st page to 1^st position will take long time as you are competition with big players of your industry.

My point is, its not hard to get there. If you get proper link popularity build, then you can achieve top 1^st position. But if you stop after get there then its hard to maintain that position as every one is fighting for that top position.

How to maintain 1st position

Once you get on top position, the main challenge you will face is to maintain that top position. You will notice that every one is fighting for that position. You are competing with all the big players of your industry and everyone want to take your position. So after getting their, your job is to maintain that position.

Now question is how to maintain that position?

In order to maintain 1^st position, you will need to keep a eye on your competitors, what they are doing, when they are doing and why they are doing? You will need to keep track of you position in every day search result and put the quality inbound links as per the results. And keep working on link popularity building.

Keep your website useful, simple to navigate, give away something free to users, and keep creating link popularity building so search engine can see you are useful then your competitors.

Summary

Search engine optimization is creating web pages that is useful to search engine for given keyword search. There are two parts in optimizing web page. On- page optimization contain optimizing titles, meta tags, alt tags, headings, formatting text, creating SEO copy contents. Off-page optimization is the process of creating link popularity. Link popularity is very long process and also need to continue once you get the desired results in order to maintain that result.

Search engine optimization is today most debated and misunderstood concept. Almost every company you talk to about website need or IT first thing they want talk is SEO or search engine optimization. I want to be on 1^st position in Google. Can you do that?

Do these guys understand what is SEO and how does it works? That is very big question. There are xxxxx amount of people and companies providing search engine optimization services in market. Every one explains SEO in different way. Every company their own SEO plan for their customer. Some of then use 1 method which others say it’s not good.  And they pass this knowledge of SEO to customer and as a result of that every customer talks about SEO in different way.

So exactly what is SEO and how does it work?

SEO is very broad field. SEO stand for search engine optimization. You are optimizing you webpage for search engine so search engine can find useful information you visitors are looking for and display your page in result section as close as 1^st position or on 1^st position. Now on other hand search engine says that they prefer the natural way of website and information presentation. If search engine find out that website has tried to manipulate the information, or tried to manipulate algorithm of search engine, then that website might get penalized for doing this.

When representing information to customers, search engine looks for many factors in websites, such as, real information presented in website, the number of websites linking to this website, the quality of those websites, the area of those websites, internal pages of this website, back information such as title, Meta tags, and proper use of alt tags. And after finding these entire information useful search engine decide whether to display that website in search result or not.

Now after looking at how search engine find the websites which will be relevant to search term, let’s have a look at how to optimize the page for that search term.

Optimizing a page for search engine is very long process, it takes very long time and result is not guaranteed as search engine have final authority to select and display website in search results. But if you optimize page properly and build links in natural way then, result is almost sure and once you start getting result then you can be there for very long time and reap the fruit of your hard work.

On other hand if you try to do something in hurry and SE find out then you might get your website hurt. So if you have very useful information on your website, its getting updated more frequently, you have related websites linking back to you in natural way, and you don’t have bad websites linking to you then you are on right track of getting on 1^st position for certain targeted keywords.

In optimizing websites there are certain ethical issues involved which many companies don’t find useful and don’t follow those ethics and as a result of that they get themselves hurt at the long run and end up in westing time and money.

Resources

Nalin Trapasiya is working as a expert SEO and article writer in RealTrack, Sydney based website design firm and search engine optimization company. RealTrack is expert SEO Company. Nalin’s articles have appeared in numerous publications.  If you are looking for expert SEO services please contact RealTrack on 1300 855 948 or mail on: info@realtrack.com.au and get obligation free quote today.

21^st sanctuary will be known as a technology era. Businesses want to achieve more by spending less, having less expertise, less overhead and responsibilities. Many business still do there work locally and afraid of outsourcing their work to experts. They are afraid of many things while considering outsourcing specially data and information security. Teaching some one else their business and also they are putting their client and business reputation in some one else’s hand.

Apart from above mentioned limitations, there are numerous benefits in outsourcing and above mentioned are just a thought limitation and not real limitation. There are companies who work in highly professional manor and treat a outsource work as their own and provide best output.

Let’s discuss the benefits businesses get from outsourcing their SEO work to professional and expert SEO

1      SEO resources

The resources required for SEO is something company need to do successful SEO work. Search engine optimization is something manual work. You cannot do search engine optimization by software. It has to be done by organically otherwise you will get your website penalized for nothing.

Resources you need to do SEO work are experienced SEO experts, their extensive knowledge of industry work and search engine nature. SEO is art which has to be done in proper manner to get a desired result.

2      Paid link work

In SEO work there is lots of paid work such as paid press release, paid article submission, paid blogs, paid links, paid forums etc. now if you are only running only your work then you will end up paying too much money in all these paid work and will not be able to get enough output. On other hand professional companies pay only once and they can use it for all the clients so they can get this paid work in cheaper.

3      Expenses

Another benefit of outsourcing is expenses. If you do it in house and planning to hire one person then probably in that cost you get best SEO done by highly skilled and professional people. So you can minimize your expenses by hiring professional SEO Company to do you SEO work

4      Maintenance

SEO is regular work. Its not that you do it once and that’s all. You will need to maintain your SEO regularly in order to stay on top. If you hire someone to do SEO work and then once you get top position then you don’t need to do same hard work. You will just do maintenance and for that you probably don’t need to put that much money in. while doing that if you outsource then you save money and time.

5      Expertise

Expert SEO companies are highly professional and they are master of their work. They know what to do and what not to do at any given time. What I mean to say by that is the expertise you get from professional SEO Company is much higher then you can get from the same amount by not outsourcing.

6      Business structure

Professional expert SEO companies will have a set structure for SEO work, they will have all the resources to get you on top of search engine, and they have full setup of business structure get you success in search engine optimization work. You might not have same structure for your business. In that case you are better of outsourcing same work to professional expert SEO Company rather doing it in-house.

In that when you compare the benefits with drawback of outsourcing you SEO work to expert SEO company, you will realize that you are getting more benefit then having drawbacks.

Resources:

If you are looking for expert SEO company please visit our website: http://www.expertseo.com.au for more details or call us on: 1300 855 948 to get obligation free quote for you website and learn more on how we can help you to get success in your business by hitting 1^st position in Google.

Many of my clients ask me what is the difference between ad word and organic search engine optimization. Which one is better for me? What do you suggest?  Now to explain and make a suggestion I need to give fair bit of information what is Adword and what organic search engine optimization is and how both works.

Let’s start with Adword.

What is Adword?

Adword is run by many search engines and websites. They sell you pay par click visitors. Adword is generally related to Google and Google invented this word. Google is selling marketing and advertising space in search engine “Google” and putting your given advertisement in search engine. The place where your ad is put depends on the money you spend. If you bit highest for given keyword then you get 1^st position or nearby other wise Google will decide your position based on amount you have set.

Main idea or concept of ad word or pay per click marketing in other word is to publish you company advertisement instantly on search engine by paying par click amount. You don’t need to wait longer to get on 1^st page of search engine. You will be there instantly. Just pay money and activate your account, create advertisement and choose placement, you are ready to go. In next minute you will see your company advertisement there.

Now days almost all the companies selling pay per click marketing. The amounts of money you spend per click depend on search engine and keyword you choose. Many keywords need almost $50 par click and many need only 50c per click. So it’s totally depending on the competition, competitors and position you choose. If you choose any position and set and very low budget then in highly competitive keyword you might come on 2^nd or 3^rd page of the result which is equal to worthless.

Benefits of Adword

-         SEO traffic could dry up overnight, while Adword traffic is consistent

-         You can find out which keywords are searched more and you are getting clicks more. Then you can target those keywords for SEO

-         No minimum buy

-         Easy and fast creation

-         Pay only for clicks

-         You can decide your ad positions

-         Control daily or monthly budget

-         You can control the continuity of campaign

-         Control the geography

-         Control the timing of ad display

Now let’s see what SEO is and how it works and what benefits it deliver to you?

Search engine optimization is the method of displaying your website in search engines likes, Google, yahoo, ask, AltaVista, Bing in natural way. When any visitor searching for any given term then search engine find your website very useful to that term and display in search result. There are many faces involved in search engine optimization. Once done properly and you start getting on 1^st page or top 3 positions in search engine optimization, then you can’t believe what benefits you can get out of it and how much business you can generate from being on top positions.

Search engine optimization include two parts

-         on page optimization

-         off page optimization

to read more about full SEO process in details please click here. I have more detailed articles written for SEO link building.

There are many benefits you get from search engine optimization process. The benefits of Organic Search Engine Optimization include following:

è    SEO Gives you High Return on Investment

è    Long term positioning can be gained if done properly

è    Highly Targeted traffic

è    SEO will Increase brand visibility

è    SEO provide higher leads and sales conversion ratio

è    SEO is Very cost effective in compared to other methods of marketing

è    Repeat business can be gained

At last I can see that both Adword or pay per click and SEO both have their unique features and benefits and both can deliver very good value to your business.  If you are looking for SEO company to do SEO for your business then don’t look further and click here to receive a obligation free quote our expert SEO page.

To read Full article please click here.