Many of my clients ask me what is the difference between ad word and organic search engine optimization. Which one is better for me? What do you suggest?  Now to explain and make a suggestion I need to give fair bit of information what is Adword and what organic search engine optimization is and how both works.

Let’s start with Adword.

What is Adword?

Adword is run by many search engines and websites. They sell you pay par click visitors. Adword is generally related to Google and Google invented this word. Google is selling marketing and advertising space in search engine “Google” and putting your given advertisement in search engine. The place where your ad is put depends on the money you spend. If you bit highest for given keyword then you get 1^st position or nearby other wise Google will decide your position based on amount you have set.

Main idea or concept of ad word or pay per click marketing in other word is to publish you company advertisement instantly on search engine by paying par click amount. You don’t need to wait longer to get on 1^st page of search engine. You will be there instantly. Just pay money and activate your account, create advertisement and choose placement, you are ready to go. In next minute you will see your company advertisement there.

Now days almost all the companies selling pay per click marketing. The amounts of money you spend per click depend on search engine and keyword you choose. Many keywords need almost $50 par click and many need only 50c per click. So it’s totally depending on the competition, competitors and position you choose. If you choose any position and set and very low budget then in highly competitive keyword you might come on 2^nd or 3^rd page of the result which is equal to worthless.

Benefits of Adword

-         SEO traffic could dry up overnight, while Adword traffic is consistent

-         You can find out which keywords are searched more and you are getting clicks more. Then you can target those keywords for SEO

-         No minimum buy

-         Easy and fast creation

-         Pay only for clicks

-         You can decide your ad positions

-         Control daily or monthly budget

-         You can control the continuity of campaign

-         Control the geography

-         Control the timing of ad display

Now let’s see what SEO is and how it works and what benefits it deliver to you?

Search engine optimization is the method of displaying your website in search engines likes, Google, yahoo, ask, AltaVista, Bing in natural way. When any visitor searching for any given term then search engine find your website very useful to that term and display in search result. There are many faces involved in search engine optimization. Once done properly and you start getting on 1^st page or top 3 positions in search engine optimization, then you can’t believe what benefits you can get out of it and how much business you can generate from being on top positions.

Search engine optimization include two parts

-         on page optimization

-         off page optimization

to read more about full SEO process in details please click here. I have more detailed articles written for SEO link building.

There are many benefits you get from search engine optimization process. The benefits of Organic Search Engine Optimization include following:

è    SEO Gives you High Return on Investment

è    Long term positioning can be gained if done properly

è    Highly Targeted traffic

è    SEO will Increase brand visibility

è    SEO provide higher leads and sales conversion ratio

è    SEO is Very cost effective in compared to other methods of marketing

è    Repeat business can be gained

At last I can see that both Adword or pay per click and SEO both have their unique features and benefits and both can deliver very good value to your business.  If you are looking for SEO company to do SEO for your business then don’t look further and click here to receive a obligation free quote our expert SEO page.

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