1.Introduction

In previous chapter we learned what SEO is and there are two parts in optimizing web pages: On-page optimization and off-page optimization. That discussion was very brief. In this chapter we will discuss the pre-search engine optimization process. What you need to do before you decide to go for SEO? Then we will discuss the SEO check list.  And few other important things you can consider as a part of SEO process.

2.Who need SEO?

Search engine optimization is need of all the websites. If you have website which  is important part of you business or personal life and you would like people to find it when they search anything related to that website then yes you need SEO one.

But if you have websites which your customer know already and they will type the name of your website straight away in browser and also if you don’t need to market you website because your customers already know you then you don’t need to do SEO work. For example, government websites, they don’t need SEO work done as people will already know where to go when they need stuff related to those websites.

To summarize the need of SEO: if you are selling anything over internet then you need SEO done if you want to perform better and get more business everyday. But if your website is just to provide customer care service or after sales service then you probably don’t need to go for SEO as you can let your customer know about your website and they will find the required information from there.

3.The SEO Check list

Following is the checklist you will need to follow for SEO. If you get maximum tick out of this check list its better.

On –page Optimization

• Keywords in title tags
• Keywords in URL
• Keywords in H1, H2 and H3 Headings
• Proper Keywords Density in document
• Keywords in beginning of the document
• Keywords in Alt tags
• Keywords in Meta tags
• Keywords font size
• Keywords proximity
• Keywords phrase order
• Keywords in links to site pages
• Internal navigation simplicity
• Efficient Tree like structure
• All internal links valid
• Intra-site Linking
• Unique Contents
• Frequent Updates of contents
• Age of Contents
• No invisible texts
• No doorway pages

Off-page Optimization

• Less then 100 links out in total
• Links from similar Sites
• Links from .edu and .gov websites
• Keywords in internal linking
• No cross linking
• No outbound links to bad neighbours
• All links working fine and there is no broken links
• Site is accessible at all the times
• Sitemap is created
• There is no hosting downtime
• No excessive flash use
• There is no many redirects within website

4.Domain registration

Domain name is very important task in search engine optimization. If you want to get ranked no 1 for given keywords, then get the domain name same as that keywords. For example, if you want to get ranked for expert SEO then get the domain named expertseo and you will find that you are getting ranked no 1 without much efforts

While booking domain you should do research on domain names and find out about the keywords you would like to get ranked for. Find the suitable domain where you can accommodate that keyword. Also there are certain guidelines for domain names as follow:

1. Your domain name should be your website name
2. Your domain name should be your brand name
3. Domain should be short and descriptive
4. try to avoid hyphenated names
5. try to avoid plurals in domain names
6. avoid someone’s trademarked names

5.Summary

In short before you start your SEO process you should understand the SEO properly. What it is and how it works and should you do it or not? And then find this check list and check everything regularly and make sure you SEO Company are following everything.

Many of my clients ask me what is the difference between ad word and organic search engine optimization. Which one is better for me? What do you suggest?  Now to explain and make a suggestion I need to give fair bit of information what is Adword and what organic search engine optimization is and how both works.

Let’s start with Adword.

What is Adword?

Adword is run by many search engines and websites. They sell you pay par click visitors. Adword is generally related to Google and Google invented this word. Google is selling marketing and advertising space in search engine “Google” and putting your given advertisement in search engine. The place where your ad is put depends on the money you spend. If you bit highest for given keyword then you get 1^st position or nearby other wise Google will decide your position based on amount you have set.

Main idea or concept of ad word or pay per click marketing in other word is to publish you company advertisement instantly on search engine by paying par click amount. You don’t need to wait longer to get on 1^st page of search engine. You will be there instantly. Just pay money and activate your account, create advertisement and choose placement, you are ready to go. In next minute you will see your company advertisement there.

Now days almost all the companies selling pay per click marketing. The amounts of money you spend per click depend on search engine and keyword you choose. Many keywords need almost $50 par click and many need only 50c per click. So it’s totally depending on the competition, competitors and position you choose. If you choose any position and set and very low budget then in highly competitive keyword you might come on 2^nd or 3^rd page of the result which is equal to worthless.

Benefits of Adword

-         SEO traffic could dry up overnight, while Adword traffic is consistent

-         You can find out which keywords are searched more and you are getting clicks more. Then you can target those keywords for SEO

-         No minimum buy

-         Easy and fast creation

-         Pay only for clicks

-         You can decide your ad positions

-         Control daily or monthly budget

-         You can control the continuity of campaign

-         Control the geography

-         Control the timing of ad display

Now let’s see what SEO is and how it works and what benefits it deliver to you?

Search engine optimization is the method of displaying your website in search engines likes, Google, yahoo, ask, AltaVista, Bing in natural way. When any visitor searching for any given term then search engine find your website very useful to that term and display in search result. There are many faces involved in search engine optimization. Once done properly and you start getting on 1^st page or top 3 positions in search engine optimization, then you can’t believe what benefits you can get out of it and how much business you can generate from being on top positions.

Search engine optimization include two parts

-         on page optimization

-         off page optimization

to read more about full SEO process in details please click here. I have more detailed articles written for SEO link building.

There are many benefits you get from search engine optimization process. The benefits of Organic Search Engine Optimization include following:

è    SEO Gives you High Return on Investment

è    Long term positioning can be gained if done properly

è    Highly Targeted traffic

è    SEO will Increase brand visibility

è    SEO provide higher leads and sales conversion ratio

è    SEO is Very cost effective in compared to other methods of marketing

è    Repeat business can be gained

At last I can see that both Adword or pay per click and SEO both have their unique features and benefits and both can deliver very good value to your business.  If you are looking for SEO company to do SEO for your business then don’t look further and click here to receive a obligation free quote our expert SEO page.

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